Latest promotional campaigns

BID Leamington organises and implements a range of customer-focused campaigns to promote the town and its offering. Our campaigns are devised and agreed with the BID Board to attract, increase and retain the number of visitors to Royal Leamington Spa. Below are examples of advertising and video clips from just a few of our latest promotional campaigns.

Leamington Digital Summer Showcase 2018

Leamington Digital Summer Showcase promotional activities included:

  • Featured over 30 retailers
  • Three dedicated posts on Facebook and Twitter
  • The posts were viewed 181,862 times on social media
  • The posts were also engaged with by 2,362 people
  • The retailer that had the most impressions was Leamington Wine Company with 10,485 views
  • Digital training was given to over 15 businesses during the showcase

Food & Drink Festival 2018

Food & Drink Festival promotional activities included:

  • Advertising – Local Papers, Magazines 
  • London Marylebone – both Food Fest & Visit Leam
  • Birmingham & Coventry – Trainline Posters
  • Coventry Clear Chanel BIllboards
  • Radio Advertising – Touch FM and Free Radio
  • Social Media across all platforms

Summer of Fun 2018

Summer of Fun promotional activities included:

  • Sponsoring local events
  • Advertising – Local Papers, Magazines (Summer of Fun)
  • Trainline Advertising – Birmingham / Coventry
  • Adverts & Editorial in Live 24/7
  • Digital promotion across all channels – Twitter, Instagram, Facebook

Coach Tour Operators 2018

Coach Tour Operator promotional activities included:

  • Coach Tours – April (Summer of Fun)
  • Coach Tours – June / July (Xmas)
  • Editorial in Coach Tours UK

Hop into Town: Easter 2018

Easter promotional activities included:

  • Great Easter Egg Hunt! Local Trail
  • Hop into Town – What’s On Advertising
  • Digital promotion across all channels – Twitter, Instagram, Facebook

Love Leam & Little Book of Offers Feb-May 2018

April – June 2018 promotional activities included:

  • ‘Love Leam’ Goody Bags x 500 (28 local business flyers)
  • Love Leam Challenge Competition
  • Little Book Of Offers – April / June x 10,000
  • Installation of 2 x Monoliths in Town

Digital Showcase: January - May 2018

January – May 2018 promotional activities included:

  • Focus on ‘Love Leam’ campaign.
  • Retailer posts on social media.
  • Event promotion on behalf of businesses.
  • Retailer training 1:1 sessions
  • Increase on reach and engagement on all platforms.
  • Digital promotion across all channels – Twitter, Instagram, Facebook.

Have a magical Christmas 2017

Christmas promotional activities included:

  • Golden Ticket
  • Lantern Parade
  • Leamington Christmas Showcase
  • Selfie Santa
  • Coverage on local radio
  • Coventry City Centre Billboard Advertising
  • Adverts in local papers – Courier, Observer
  • Adverts & Editorial in Live 24/7 & Edge Magazine
  • Digital promotion across all channels – Twitter, Instagram, Facebook 

Lantern Parade 2017

Lantern Parade promotional activities included:

  • Lantern Parade
  • Experience a Magical Christmas
  • Adverts in local papers – Courier, Observer
  • Adverts & Editorial in Live 24/7 & Edge Magazine
  • Digital promotion across all channels – Twitter, Instagram, Facebook 

Digital Showcase: Nov-Dec 2017

The Digital Showcase activities included:

  • Leamington Christmas Showcase (highlighting 30 businesses on social media)
  • Selfie Santa (highlighting 12 retailers)
  • Social Media Training Sessions
  • Increase on reach and engagement on all platforms
  • Digital promotion across all channels – Twitter, Instagram, Facebook 

Golden Ticket Dec 2017

Golden Ticket promotion also included:

  • Golden Ticket Promotion
  • 2,000 Entries
  • Over 80 Retailers involved
  • Competitions & events incl Radio
  • Local paper advertising & PR
  • Digital Advertising – Twitter, Facebook, Instagram
  • Live 24/7 Advert & editorial

Pumpkin Path- October 2017

October promotional activities included:

  • Pumpkin Path 28th – 31st October
  • 30 Retailers involved
  • 135 Entries
  • Digital promotion across all channels – Twitter, Instagram, Facebook

Leamington Food and Drink Festival 2017

Leamington Food and Drink Festival promotional activities included:

  • Local papers
  • 25,000 people attended over 2 days
  • 150 Stalls with 55 Bid Retailers involved
  • Digital promotion across all channels – Twitter, Instagram, Facebook 

Taste Leamington Launch & Fiesta of Flavour

May 2017 promotions also included:

  • Taste Leamington Launch 
  • Fiesta of Flavour – Regent Court Event
  • Competitions & events incl Radio
  • Local paper advertising & PR
  • Digital Advertising – Twitter, Facebook, Instagram
  • Live 24/7 Advert & editorial

Spring into Town & Coach Tours

April 2017 promotional activities included:

  • Coach Tours – Summer Events Advert & Editorial
  • Digital promotion across all channels – Twitter, Instagram, Facebook 

Mothers Day - Spoil Her

April 2017 promotional activities included:

  • Mother Day promotion
  • Local papers and digital promotion

Love Leam & #WDYT

February – March 2017 promotions also included:

  • Love Leam 2017 including #WDYT
  • Digital promotion – via Social Media
  • Competitions & events
  • Local paper advertising & PR
  • Coventry Telegraph website MPU

Christmas - Nutcrackers & Golden Ticket

December 2016 promotional activities included:

  • Nutcracker Trail 
  • Have a Magical Christmas 
  • Adverts in local papers – Courier, Observer
  • Coventry Telegraph & Christmas Supplement
  • Adverts & Editorial in Live 24/7, Leamington Spa & Warwick Living & more

Lantern Parade & Christmas

November 2016 promotional activities included:

  • Lantern Parade promotion
  • Experience a Magical Christmas 
  • Adverts in local papers – Courier, Observer
  • Adverts & Editorial in Live 24/7, Leamington Spa & Warwick Living & more
  • M6 Digital Tower  – Christmas in Leamington

Shop Local & Halloween

October 2016 promotions also included:

  • Pumpkin Path – Editorial, Artwork & Trail
  • Shop Local – Observer, Courier & Coventry Telegraph 

Coach Tours & Weddings

Sept – October 2016 promotional activities included:

  • Coach Tours Christmas Supplement
  • Weddings in Leamington – Live 24/7 Editorial & Artwork
  • Local Adverts – Observer.

Food & Drink Festival

August 2016 promotions also included:

  • Edge and Live 24/7 Magazine: Editorial and Artwork
  • What’s On Package – Artwork, Digital
  • Observer & Courier – Full & Half Page Adverts
  • Observer – Front Page Strap
  • Coventry Telegraph – South Warwickshire A5 Magazine
  • Clear Channel: Leamington Food & Drink Festival (2 Adshell sites –  Upper Precinct, West Orchards)

Train-line Advertising

August – September 2016 train-line promotions included:

  • Art in the Park: July 11th until August 7th (Passenger Panels of Line 172 & 323, Birmingham Region)
  • Food & Drink Festival: July 11th until September 18th (Passenger Panels of Line 172 & 323, Birmingham Region)
  • Royal Leamington Spa: August 15th until September 12th (Marylebone Station Escalator Panels)

Art in the Park Festival

July – August 2016 train-line promotions included:

  • Focus on ‘Art in the Park Festival’
  • Adverts in Coventry Telegraph
  • Local Adverts – Observer, Courier
  • Adverts & feature in Primary Times, Schools Out & Raring to Go
  • Advert featured in Leamington and Warwickshire Living Magazine

Summer of Fun

July 2016 promotional activities also included:

  • Focus on Summer of Fun:
    • ‘Art in the Park Festival’
    • Food and Drink Festival’
  • Advert featured in regional magazine What’s On
  • Adverts in Coventry Telegraph, Observer, Courier
  • Advert featured in Leamington and Warwickshire Living Magazine.
  • Editorial feature on Coventry Telegraph Online

Summer Has Landed

July 2016 promotional activities included:

  • Focus on ‘Summer has Landed’.
  • Adverts in local papers;
  • Featured in Edge & Live 24/7 Magazine (page 32-33; 8 businesses mentioned) and Coach Tours UK

M6 Tower & Coach Tours

June /July 2016 promotional activities included:

  • Focus on ‘Visit Royal Leamington Spa
  • Regional and National Advertising 
  • Advert in Coach Tours UK
  • M6 Digital Tower – ‘Escape the Herd’

Summer of Fun - Whats On

June 2016 promotional activities included:

  • Focus on ‘Join in the Summer of Fun
  • Adverts in local papers – Observer & Courier
  • Online Editorial feature with Coach Tours UK

Shop Local

May 2016 promotional activities included:

  • Focus on ‘Shop Local’
  • Adverts in local papers
  • Advert & Editorial in Live 24/7 (pg. 32-33; 19 businesses mentioned)

Spring into Town

April 2016 promotional activities included:

  • Focus on ‘What’s On’ this spring.
  • Adverts in local papers;
  • Advert & Editorial in Leamington & Warwick Living

Easter - Hop into Town

March 2016 promotional activities included:

  • Focus on ‘Hop into Town this Easter‘.
  • Adverts in local papers;
  • Adverts & Editorial (9 businesses were mentioned) in Live 24/7 & Edge Magazine.

Mothers Day

March 2016 promotion included:

  • Spoil Your Mother …
  • Adverts in local papers;
  • Adverts in Live 24/7.

 

 

Leam Weddings

March 2016 promotional activities included:

  • Focus on Weddings, a ‘one-stop shop‘.
  • Adverts in local papers;
  • Adverts & Editorial in Live 24/7 (24 businesses mentioned).

 

'Love Leam' Month

February 2016 promotional activities included:

  • Focus on ‘Love Leam‘ campaign.
  • Adverts in local papers – Courier & Observer.
  • Adverts & Editorial in Live 24/7 & Edge Magazine.

 

Christmas & Golden Ticket

December 2015 promotional activities included:

  • Focus on Christmas
  • Golden Ticket Promotion
  • Special feature – Shopping in Park Street
  • Adverts in local papers – Courier, Observer
  • Adverts & Editorial (23 businesses were mentioned) in Live 24/7 & Edge Magazine.

Lantern Parade & Christmas

November 2015 promotional activities included:

  • Lantern Parade promotion
  • Experience a Magical Christmas 
  • Adverts in local papers – Courier, Observer.
  • Adverts & Editorial in Live 24/7 & Edge Magazine.

Plan Your Ideal Wedding

October 2015 promotional activities included:

  • ‘Weddings in Royal Leamington Spa’.
  • Adverts in local papers;
  • Adverts & Editorial (25 businesses mentioned) in Live 24/7 & Edge Magazine.

Little Book of Offers

Full of fantastic offers from over 120 independent and national retailers, the twice-yearly Little Book has become a huge success in achieving customer retention and encouraging shoppers to make Royal Leamington Spa their destination of choice.

Late Night Guides

To help any visitor wishing to take advantage of the vibrant late night offering in Leamington’s town centre, BID created a handy credit card- sized guide.

Bus station posters

With posters at bus stops in London’s busy Victoria, Warwick Parkway, Stratford-upon-Avon and Bicester Village (even in Chinese!) train stations, Leamington Spa is promoted to visitors from far and wide.

Leamington Food & Drink Festival Show-reel

The video below can be found on the ‘Royal Leamington Spa Town Centre YouTube Channel’. It was shot in 2014.

 

Listen to our latest radio adverts

BID Newsletters

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