Upcoming promotional campaigns

BID Leamington generates a full calendar of promotional activities, designed to entice customers to all sectors on offer within the town centre and beyond. All the campaigns are tailored to ensure that the major business sectors are covered throughout the year: Health & Beauty; Eat & Enjoy; Shopping; Homes & Services.

In order for your business to make the most of the campaigns that we provide, we encourage your input and feedback. Please contact us to discuss how we can create or improve future campaigns to complement your business.

Summer of Fun – Events 2017

There are large number of events coming up over the summer that are run by BID Leamington as well as other volunteers. Please get in touch if you would like to ‘tap into this captive audience’ and get involved in any way.

  • 9 June – Woman’s Cycle Tour (Parade Rd Closure)
  • 17 / 18 June – Peace Festival
  • 28 June – Summer BID Business Meeting
  • 15 July – Leamington Carnival
  • 05 / 06 August – Art in the Park
  • 19 August – Warwickshire Pride
  • August – National Bowls Championship
  • 9 / 10 September – Leamington Food & Drink Festival
  • 12 October – Student Lock-In
  • 03 December – Leamington Lantern Parade
  • 10 December – Leamington Santa Dash

Make the most out of events & promotions….

  • You can host and event, and / or join the conversation on social media.
  • Help us bring the town alive with fabulous themed window displays …
  • Host a themed event in your shop. We will promote it on the ‘Royal Leamington Spa website and in the local papers.
  • Give us flyers or offers to distribute at these events. We often have a stall and staff on standby to help you get involved in some way.
  • Tweet it Up! Look out for the relevant hashtags – #LoveLeam #LeamFoodFest #TasteLeam! etc
  • To book a stall at the event … please get in touch for details.

Little Book of Offers

Each year around 130 offers are included in the popular Little Book of Offers which is produced twice a year – starting April and August.

This year, 10,000 books will be distributed packed full of offers for April/May and an additional 15,000 in August to coincide with the National Bowls and Food & Drink Festival with offers up to 31st October.

All offers will also appear on the Royal Leamington Spa website as Spa’kle card offers. Thank you to everyone who has submitted an offer already.

The deadline for the next 2017 August – October edition is the 15 June 2017. We are happy for you to email us your offers.


How to get involved

  • Decide what offer will entice new or loyal customers
  • Send your offer description to BID Leamington before the cut-off date
  • Tweet about your offer with a link to it on the Royal Leamington Spa website

Digital & Social Media Promotion

Join the Conversation … 

We run a number of websites and social media accounts and are always looking for things to post on your behalf – so please email us your content … events, news, new products etc. 

The most visited is www.royal-leamington-spa.co.uk which gets over 31,000 unique visitors per month followed by www.loveleamington.com. we have also just launched ‘Taste Leamington’  www.tasteleamington.com to promote the Food and Drink Sector. We also have nearly 13,000 twitter followers @LeamigntonGuide and over 6000 on Facebook.

Please see the summery of our digital offer and how to join the conversation in the image to the right and get in touch if you would like some support getting involved. 

Golden Ticket Prize Draw

Encouraging customer loyalty and attracting visitors from neighbouring towns for Christmas shopping, the Golden Ticket Prize Draw receives over 6000 entries. Prizes are donated by local retailers and golden tickets are issued to all customers who visit participating shops during December. Customers then complete their details and return the tickets to BID Leamington ready for the draw. The Golden Ticket promotion achieves a 10% customer response rate, in comparison to an expected 2-4%, with around 1000 of your customers submitting their details for future contact.


How to get involved

  • Contribute a prize to the draw
  • Display a tickets entry box in your store and make pens available
  • Brief your staff so they offer Golden Tickets to your customers – word will spread!
  • Tweet that you have Golden Tickets available in store – remember to #LoveLeam