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Sponsorship of Mercia FM Local Guide

BID Leamington Ltd announced a 10 month sponsorship deal with Mercia FM to generate a greater awareness and to increase footfall for Leamington Spa town centre.

Over the period Leamington town centre received in excess of 1000 on air credits.

Royal Leamington Spa Food and Drink Festival 2008

The Food and Drink festival in 2008 saw the town alive with thousands of new visitors enjoying the sunshine, and all Leamington has to offer. With press coverage that spread as far as Birmingham, Leicester and Oxford the event had something for everybody with live music, cookery demonstrations, and a huge range and variety of stalls.

All BID Leamington levy payers who took part reported fantastic sales and said the event was a great opportunity to meet new customers while promoting their products to a wider audience.

Taste Trail 2008

Thirteen Leamington restaurants took part in last year's Leamington Taste Trail, which was designed to encourage visitors to the Food and Drink Festival into the town centre, whilst promoting each restaurant to potential new customers.

Feedback was good from the customers who took part, with many of them saying that they went in to restaurants which they hadn't previously visited. The majority of restaurants that participated were pleased with the response, and have already expressed an interest in participating in 2009.

Baby of the Year Competition

This is an annual event organised by the town centre management, and the Courier Newspaper. With the involvement of the BID, we ensured that a Leamington photographer was used, and the first 300 entrants received a sponsored goody bag with offers and incentives from levy paying businesses.

New Brand for Royal Leamington Spa

As BID Leamington Ltd is tasked with promoting and marketing Royal Leamington Spa as a retail and leisure destination, it is imperative that we have a new brand.

The logo is a visual representation of all that the town is about, and includes references to the towns history.

Originally designed in Royal blue, the logo can be adapted to a variety of different colours, and can be tailored for calendar dates and special events.

New Christmas Lights

Christmas 2008 saw Leamington Town Centre sparkle with brand new Christmas lights. In previous years the lights have been provided by Warwick District Council, in partnership with voluntary contributions from the Chamber of Trade, Sketts and others. This year with funding from the BID, we have been able to buy completely new lights.

It is planned that we will add to the scheme over the lifetime of the BID, to ensure that Leamington looks fabulous throughout the festive season.

Christmas Sparkle 2008

Starting on the 20th November 2008 and operating on five late night Thursdays up until Christmas, the Sparkle event aimed to encourage shoppers into the town, with an enhanced shopping experience.

Thursday nights saw the town sparkle with moving lights and animations on the buildings with street entertainers, music and choirs serenading visitors as they shopped. Leamington also saw its first visit from an inflatable toboggan run, which proved a great success.

Brand Advertising

Using the new brand of Royal Leamington Spa, adverts promoting Christmas and the January Sales were placed in key publications including Warwickshire Life, Warwickshire Living, Cotswold Style and the Leamington Courier. We also managed to secure a free half page of editorial in the Leamington Courier most weeks on the run up to Christmas, and adverts were also placed on bus panels for maximum exposure.

3D Map

BID Leamington Ltd commissioned a new 3D map of the town centre. With nearly every piece of print media we produce needing a map, we felt that this format not only looks fantastic, but can also be used in a number of ways. eg, window vinyls, interactive web applications, etc.

Pamper Promotion

The Pamper Promotion leaflet was distributed to 70,000 homes in the area to promote Leamington as the destination for hair and beauty.

All levy paying salons were featured, and the 17 who provided an offer had a positive response, with some salons attracting over 60 new clients.

Parade Magazine

120,000 copies of the Parade Magazine were delivered to households in Leamington, Warwick, Kenliworth, Stratford, Coventry, and Solihull on the Thursday before Easter weekend.

Focusing on the national retailers within the town and featuring the season's hottest trends for men, women and children, top beauty buys, the latest entertainment technology, home accessories and outdoor products with individual items featured which were easily identified by the store from which it could be purchased and its location.

Window Vinyls

BID Leamington Ltd is giving a number of empty retail premises a new lease of life. The 3D Map of the town, together with a complete listing of all levy paying businesses will be temporarily positioned on the windows of some empty shops at key entry points into the town.

The maps will not only help visitors navigate the town centre, but will also cover up the windows of empty premises, making the streets look more attractive, encouraging greater footfall.

See maps at:

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Refresh of www.bidleamington.com

www.bidleamington.com is specifically aimed at levy paying businesses within the town. Its main purpose is to keep the levy payers updated and informed on all the projects and services being delivered by BID Leamington Ltd.

Plans are underway to introduce a members page, where levy payers will be able to login and receive special offers and discounts.

It is hoped that in time, we will also be able to use this median, to communicate with levy payers to reduce print costs.

Guide To Royal Leamington Spa

This free publication will be the most comprehensive guide to shopping, eating and drinking in Leamington. 100 pages are packed with beautiful photographs, and information on the shops, bars and restaurants which make our town unique.

Distribution will be through your shop, local tourist information centres, hotels, train stations etc. If well received it is hoped that this guide will become an annual publication.

New website for Royal Leamington Spa

www.royal-leamington-spa.co.uk
This month will see the launch of the brand new website for Royal Leamington Spa. Building on our current brand and promoting Leamington primarily as a shopping and leisure destination, each levy paying business will have their own page on the site.

Late Night Leamington

This promotion focuses on the licensees of Leamington, and promotes the fantastic range of bars, pubs and clubs within the town. A pocket sized pull out Z-card map will be distributed in and around the town, and in areas with high levels of our target audience.

The map will be a visual guide of where each establishment can be found, together with a rich visual montage of the fantastic interiors the bars and clubs provide.

Hanging Baskets

Royal Leamington Spa is renowned for it's fabulous floral displays. In previous years businesses have been able to buy the baskets from Warwick District Council. For the period of the BID, all baskets will be supplied, installed and maintained by BID Leamington Ltd.

Last year, there were approximately 70 baskets in the BID area. This year, there will be in excess of 240.

Independents' Magazine

July saw the publication and distribution of 150,000 magazines promoting Leamington as the home of the independent retailer. With features on Park Street, Warwick Street, Regent Street and other areas within the town, the publication featured a more editorial style of copy.

The magazine contained the map, identified where the independent retailers can be found, together with an offers page and promotion of the 4th of July 'Independents' Day' event.

For the first time we increased our area of distribution to include Banbury and Rugby.

Independents Day Event

The 4th of July (American Independence Day) fell on a Saturday of this year. Using a play on words, this was an ideal opportunity to promote Leamington as the home of the independent retailer.

The event was focussed on Regent Street and a fun family atmosphere ensued, which enhanced the shopping experience and drew people into the town. The ride-out by the local Harley Davidson bikers proved extremely popular as the closure of Regent Street allowed the riders to park up and chat to visitors.

The main highlights included

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Regent Street, Warwick Street and Park Street were also dressed with bunting, and a number of levy payers got further involved by adopting the Independance Day theme.

Photos taken by 'The Observer'

Footfall Counters

This summer saw the installation of four footfall cameras throughout the BID area. With 2 on the Parade (M & S and entrance to Royal Priors), one on Regent Street (Superdry)and the remaining camera positioned on Warwick Street (Country Bumpkins) the data collected from these sites will not only provide valuable data on footfall within the town, but will also allow us to measure how the town is performing nationally.

This data will eventually form part of a Leamington report which will be circulated to all levy payers but in the meantime please contact the BID office for specific information.

Royal Leamington Spa Food and Drink Festival 2009

This summer sees the return of the Royal Leamington Spa Food & Drink Festival. Taking place on 29th & 30th August 2009, the festival is set to be an even bigger success than last year's which saw around 10,000 people visit the two day event.

Planning is well underway for this year and restaurants and retailers wishing to be involved are urged to act now to avoid disappointment later. As with last year, the 2009 Festival will see the streets of Royal Leamington Spa come alive with food lovers.

Taste Trail 2009

As part of the Food and Drink Festival, a 'Taste Trail' was designed to encourage people from the festival into the town and visit restaurants that they might not have been to before.

Last year, thousands of people visited up to 13 BID restaurants to sample their food - this year we have surpassed that number with 14 restaurants participating.

Bus Advertising

To continue promoting Royal Leamington Spa as the shopping and leisure destination we organised the branding of the back of 3 buses from the Coventry fleet.

The buses are in continuous operation throughout the entire area and as well as being extremely visible can be used to promote specific events in Leamington Spa - the first of which is the Food and Drink Festival.

We also have 50 poster sites within the buses which are promoting the web site and inviting customers to log on to see what is on offer in Royal Leamington Spa.

dine - National Dining Week

12th - 18th October 2009 - dine swept across local town and city centre's throughout the UK and Ireland.

As part of the BIDS ongoing programme of marketing and events, designed to increase footfall and promote the town, dine was supported and funded by the BID company.

Late Night Leamington

This month saw the launch of a new initiative to promote late night venues within the town. A free, pocket sized guide was produced which showcased the broad range of late night venues on offer. Although the guide was aimed at targeting residents and visitors, particularly the student market, to experience Leamington's nightlife including pubs, bars and nightclubs, it was also well received by those wanting a handy map of the town.

20,000 copies of the guide were printed and were available from the venues listed in the guide and from the Leamington Tourist Information Centre. The guide was distributed during Fresher Week at Warwick University and received very positively by students. 1,300 copies were mailed out to student accommodation in Leamington, Warwick and Kenilworth plus distribution to major colleges and universities in the area. Copies were also being handed out on Friday and Saturday nights to the target market around town.

The guide can also be requested online at

Refresh of www.royal-leamington-spa.co.uk

This month saw the refresh of the official web site for Royal Leamington Spa. The site features a new home page, an interactive map of the town, an online readable version of the Shopping guide, together with a page for each retailer in the Town.

With full content management, each retailer can update their page with new images, description and any offers or promotions.

Visitors to the site can login and next year we will actively start a program of e flyers promoting the town and what is on offer.

Christmas Lights

Once again the fantastic new lights bought by BID Leamington illuminated the town. Two new crossings were added in Regent Street and Warwick Street and the crossings in Park Street were updated with Mistletoe light clusters and the same clusters were used to decorate tress at the bottom of Regent Grove and in Euston Place.

Renovation of existing lights in some of the trees around the area was also comissioned.

Once again we have enhanced the scheme with additional projections and installations onto some of the buildings to coincide with late night shopping and the weekends.

Christmas Parade Magazine

As well as our local customers, we believe that we should be targeting specific shoppers who live within an hour's drive of the town. To that end we produced a specific Christmas Parade Magazine which was distributed to 169,000 homes in the Central region via The Mail on Sunday 'You' magazine on 22nd November 2009.

The format of the Parade magazine has been well received by both levy payers and customers alike and is an excellent mechanism to showcase the unique retail offering that is Leamington.

The magazine has also been made available to retailers to give to their customers.

Christmas Radio Advertising

On 23rd November for a five week period Royal Leamington Spa was advertised on Heart FM

Radio Advertising

This month saw the start of an 8 month radio campaign with Mercia FM to promote Royal Leamington Spa as a great destination.

The advert changed throughout the campaign to promote the Leamington Live event and seasonal changes.

Shopping Guide

The second edition of the Royal Leamington Spa shopping guide was published in March this year.

Listing all businesses within the BID area, it is the definitive guide to all that is on offer within the town.

Once again the guide was distributed in and around the town together with Tourist information centres in the surrounding area, train stations, airports, hotels and places of interest. It will also be available as a readable document on the website and anyone wanting a copy of the guide will be able to request it on line via

If you would like furhter copies of the guide either for your staff or your customers please contact the BID office on 01926 470634

Parade Magazine

The fourth edition of the the popular Parade magazine was published and distributed this month to 310,000 homes - the largest number ever targeted by the town.

The magazine featured 16 pages of products and services offered by BID Leamington levy payers. Combining both independent and national retailers, a number of the products were photographed locally to ensure accuracy and to include as many retailers as possible.

The magazine was distributed locally (Leamington, Kenilworth, Warwick, South Coventry, Solihull, Stratford, Banbury and Rugby) and also regionally via the Mail on Sunday 'You' magazine.

Leamington Live

buy real viagra on craigslist was an exciting new two day event hosted to celebrate style, arts and culture within the town. The event took place on the 1 & 2 May and was free for visitors to attend. A wide range of events and activities took place throughout the town centre with local businesses participating in this unique event which aimed to promote the town's varied retailers in a fun and engaging way.

buy real viagra on craigslist incorporated five trails around the town which followed the five senses – sight, sound, taste, touch and smell.

The buy real viagra on craigslist featured the season’s hottest trends from Leamington retailers with ‘Fashion on the Move’ events plus live fashion shows and in-store demonstrations. Pamper pods enabled visitors to receive complimentary treatments including manicures, massages and make-up lessons.

The buy real viagra on craigslist incorporated a live kitchen with demonstrations by local chefs, special offers at restaurants and cafes, sampling and themed events.

The buy real viagra on craigslist featured live demonstrations by established and up and coming local artists as well as in store displays of art.

The buy real viagra on craigslist hosted a number of local talented musicians performing a wide range of music from choir singing to string quartets and from jazz to classical in dedicated areas.

The buy real viagra on craigslist incorporated a fun treasure trail around the town. Children searched for elephant clues in store windows, they then had to break the code and claim their prize plus the chance to win a family day out at an off road safari.

A pocket sized event leaflet detailed all the events and activities taking place over the two days along with their location and details of how to win the off road safari competition. Event staff were on hand to guide visitors, answer queries and hand out leaflets.

The event was promoted using a banner across the Parade, radio advertising on Mercia and Touch during April, full page ads in Twenty Four 7 magazine and Image magazine, posters around town, grass signs on main artery roads into town and the back page of the Parade magazine which was distributed to 310,000 homes in and around the area. Email flyers were used for the first time targeting shoppers who had registered their interest on the web site.

Hanging Baskets

Once again BID Leamington Ltd was responsible for the hanging baskets within the BID area. The baskets are an important part of the look and feel of the town centre during the Summer months and are always met with a positve response from both shoppers and retailers.

Prior to the BID businesses were responsible for buying their own baskets which were supplied by Warwick District Council. The cost of each basket was approx. £80 and just over 100 were purchased. We now have over 230 baskets displayed within the BID area and any levy paying retailer who would like a basket supplied by the BID should contact the BID office on 01926 470634.

(Please note that the baskets when filled weigh over 80lbs and have to be hung on a WDC installed braket. Unfortunately not all shop facias are able to support this weight and so we are not able to guarantee that every request will be fulfilled)

Food & Drink Festival

September 11th and 12th 2010

The third Food and Drink Festival delivered by BID Leamington has been hailed the most successful to date and it was a great opportunity to showcase all we have to offer.

Levi Roots, aka Mr Reggae Reggae Sauce Man, was on top form with his range of tasty sauces flying off the supermarket shelves and a new cookery book, Levi was always going to go down a storm. Cooking demos were just one attraction in the festival, and The Taste Trail featuring nine local restaurants proved extremely popular – over 2,567 samples of food were given away and over £1,000 was raised for local charities.

Keep an eye on for details of next year's festival.

Little Book of Offers - Voucher Book

The Little Book of Offers proved to be one of the most popular project with levy payers and visitors alike. Promoted before and during the Food and Drink Festival which attracts thousands of visitors to the town.

The book contained over a 120 offers and competitions with real incentives to the visitor. Packed with Two for One's, Free Gifts, 20% off your restaurant bill, half price hair and beauty treatments and prize draws for hampers, and VIP evenings - there really was something for everyone. A number of the offers were only available for the Food and Drink Festival weekend to capitalise on these visitors and to encourage them to spend more time in the town and some of the offers are ongoing until the end of the year.

25,000 booklets were produced and distributed with handy perforated vouchers that could be torn from the book and handed to the retailer.

Christmas Lights

The Christmas Light switch on event will be held on Sunday November 21st 2010.

The lights are a good example of a number of local agencies working together in the following way:

Lights in the BID area are funded by BID Leamington.

The installation of the lights is managed jointly between the BID and the Town Centre Partnership

The switch on event is delivered by the Town Centre Partnership

The installation, deinstallation and storage of all the lights together with the scheme outside the BID area is funded by Leamington Town Council, Warwick District Council and Sketts.

Christmas Promotion

Building on the success of distribution via the Mail on Sunday You Magazine this Christmas promotion will encapsulate the splendour and style of <%3Fxml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" />Royal Leamington Spa to promote the town as a vibrant Christmas Shopping destination.

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170,000 homes will be targeted in the central region including for the first time.

Shrewsbury – because of this Wrexham and Shropshire Railways will be promoting Christmas Shopping in Leamington Spa on their website.

The promotional mailer will also be available to retailers for their customers.

Win a £1,000 to spend in Leamington Competition

As part of the Christmas promotion the 'Win a £1,000 to spend in Royal Leamington Spa' was a huge success. The competition, which ran on the back of our Christmas mailer, was distributed through the Mail on Sunday You Magazine received a record number of entries, with over 2,000 responding via the website and 1,360 postal entries.

One lucky winner enjoyed a fabulous day shopping in the town spending their winnings in several retailers including Fabulous, Blacks, Marks and Spencers, Game, Parkinsons, House Of Fraser, Neal's Yard, Kong, JJB and Top Shop.

The winner from Leicester who had never visited the town before was thrilled with the prize and delighted with range and variety of the retail offering and will definitely be visiting the town again.

Christmas Advertising - National and Regional

This Christmas saw our first national advertising campaign which kicked off with a full page advertisement in the Sunday Telegraph's Stella magazine. We secured a prominent position in this high profile magazine with a circulation of 943,000.

We also ran advertisements on the back page of the new Smudge Magazine, the Leamington Courier and Observer, the Solihull Observer and News, the Stratford Midweek and the 24/7 style magazine.

We also worked with Touch FM and the advertisement was circulated on their Advans on three days over the Christmas period covering a 60 mile radius.

Little Book of Offers Voucher Book

We will once again be producing the buy real viagra on craigslist voucher book. The voucher book was first produced in September and distributed during the Food and Drink Festival, proved to be one of the most popular projects with levy payers and visitors alike.

The book will once again feature offers and competitions with real incentives to the visitor. Packed with Two for One's, Free Gifts, 20% off your restaurant bill, half price hair and beauty treatments and prize draws for hampers, and VIP evenings - there really will be something for everyone.

The voucher book will be distributed over the Easter weekend and during the Leamington Live event and some of the offers may be just for the specific weekend.

We will be producing 15,000 booklets with handy perforated vouchers that could be torn from the book and handed to the retailer.

Shopping Guide 2011

The third edition of the Royal Leamington Spa shopping guide - SHOP EAT DRINK will once again be published in April this year.

Listing all businesses within the BID area, it is the definitive guide to all that is on offer within the town.

If you would like further copies of the guide either for your staff or your customers please contact the BID office on 01926 470634

Parade Magazine

Focusing on the national retailers within the town we will once again be producing the popular Parade magazine.

Working on an A-Z style we will be featuring the season's hottest trends for men, women and children, top beauty buys, the latest entertainment technology, home accessories and outdoor products. The aim will be to give a flavour of the town and will also include some of the key leisure and recreational areas.

The magazine will be distributed locally in Leamington, Kenilworth, Warwick, South Coventry, Solihull, Stratford, Banbury and Rugby and also regionally via the Sunday Times magazine and will also be used as a vehicle to promote the Leamington Live event at the end of the month.

Leamington Live

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Royal Leamington Spa is to host the exciting ‘Leamington Live’ event for a second year running on Saturday 30 April. The event, which celebrates style, arts and culture within the town, will kick off with a live screening of the Royal Wedding on the 29 April in the Royal Pump Room Gardens followed by family feature films in the afternoon.

Saturday 30 April sees a wide range of events and activities including live fashion, music, performance artists and a fun, family trail will take place throughout the town centre. Over 100 local businesses are expected to participate in this unique event which aims to promote the town

Little Book of Offers

We will once again be producing the buy real viagra on craigslist voucher book. The voucher book was first produced last September and distributed during the Food and Drink Festival and proved to be one of the most popular projects with levy payers and visitors alike. This was then followed up with the Spring edition which was distributed during Leamington Live! from the end of April upto mid May.

The voucher book will be distributed from August Bank Holiday weekend and throughout September including at the Food and Drink Festival.

We will be producing 15,000 booklets with handy perforated vouchers that could be torn from the book and handed to the retailer.

T submit an offer or for further information please contact

Food and Drink Festival

The highly popular Royal Leamington Spa Food & Drink Festival returns for a fourth year on Saturday 10th & Sunday 11th September in the Royal Pump Room Gardens.

Visitors can enjoy demonstrations by Celebrity Chef 'Rustie Lee', live music from local bands, radio broadcasts, inspirational cookery demonstrations in the AGA Rangemaste Live Kitchen, an International Food Market, competitions and over 100 culinary traders. The ever popular Taste Trail is also set to return and will once again raise money for charity plus visitors will have the chance to winner dinner for two!

For further information on how to exhibit at this years festival please go to the website or contact

Golden Ticket Promotion

This year sees the launch of the Royal Leamington Spa Golden Ticket promotion. The competition with a prize value of over £5000 is not only to attract people to visit Leamington Spa but to also reward people for shopping locally.

The competition is being supported by over 50 retailers across the town.

Every time someone shops in participating retailers they will receive a Golden Ticket which will be enter them in to the main prize draw and weekly draws. To find out the full list of prizes and for Christmas gift inspiration visit www.royal-leamington-spa.co.uk.

Christmas Lights 2011

The Christmas Light switch on event will be held on Sunday November 20th 2011.

The lights are a good example of a number of local agencies working together in the following way:

Lights in the BID area are funded by BID Leamington.

The installation of the lights is managed jointly between the BID and the Town Centre Partnership

The switch on event is delivered by the Town Centre Partnership

The installation, deinstallation and storage of all the lights together with the scheme outside the BID area is funded by Leamington Town Council, Warwick District Council and Sketts.

Christmas Promotion

This years Christmas promotion flyer will be distributed to 120,000 homes within a 20 minute radius of Royal Leamington Spa, promoting Leamington Spa as a Christmas shopping destination.

The flyer will highlight some of the events taking place in and around town during the weekends leading up to Christmas and also promoting late night Thursdays. It will also include information on getting to Royal Leamington Spa as well as details of some of the most cost effective and convenient car parking. Finally the flyer will see the launch of the Royal Leamington Spa Golden Ticket promotion - a thank you to shoppers for continuing to support town centre businesses!

Leamington Lantern Parade

Thursday 8th December 2011
Join us with your beautiful handmade lanterns for a fun, magical evening lighting up Leamington for the first time.
The Lantern Parade will set off from Chirstchurch Gardens at the top of the Parade and finish at the Town Hall with carols.

Free lantern making workshops are available throughout November please check the website www.leamingtonlanternparade.co.uk for more information.

Hanging Baskets

Once again BID Leamington Ltd are responsible for the hanging baskets within the BID area. The baskets are an important part of the look and feel of the town centre during the Summer months and are always met with a positive response from both shoppers and retailers.

We have ordered 270 baskets which will be displayed within the BID area and in keeping with the Royal Jubilee the colour theme will be red, white and blue.

Prior to the BID businesses were responsible for buying their own baskets which were supplied by Warwick District Council. The cost of each basket was approx. £80.
(Please note that the baskets when filled weigh over 80lbs and have to be hung on a WDC installed bracket. Unfortunately not all shop fascias are able to support this weight and so we are not able to guarantee that every request will be fulfilled).

Little Book of Offers - May 2012

We will once again be producing the buy real viagra on craigslist voucher book.

The new book will once again feature real incentives to the visitor. Packed with all sorts of offers ranging from discounts on meals out and haircuts, 2 for 1's and giveaways - there really will be something for everyone.

The voucher book will be distributed from mid April until early May 2012 and will feature offers valid throughout May and beyond.

We will be producing 15,000 booklets with handy perforated vouchers that can be torn from the book and handed to the retailer.

To submit an offer or for further information please contact

Leamington Food and Drink Festival 2012

Planning for this year's Leamington Food and Drink Festival, which will once again be held in the Pump Room Gardens and will be on September 8th and 9th, has just begun.

The ever popular Taste Trail is also set to return and will once again raise money for charity plus visitors will have the chance to winner dinner for two!

For further information on how to exhibit at this years festival please contact

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