Who are we?
Leamington’s Business Improvement District is a ‘not for profit’ Limited Company which is led by business people trading in the town. The BID Leamington Board of Directors comprises up to 15 members who are passionate about Leamington Spa and its future.
Thirteen of the members are business owners or managers who are elected by the levy payers and two are representatives from the local authorities; one from Warwick District Council and one from Warwickshire County Council. The Directors are not waged and meet every six weeks to ensure that the Business Plan is delivered by the two full-time employees of BID Leamington – Stephanie Kerr, Executive Director and Alison Shaw, Project Coordinator.
Meet the Team
Stephanie took over the role in June 2011 and is responsible for ensuring the delivery of the BID Business Plan. She has a first class honours degree in town planning and has spent the past 16 years working in a range of roles for both the private and public sector. As a consultant she has worked on multi-disciplinary planning and strategic development projects in the UK and emerging economies. She also brings business and retail experience gained helping set up and manage a number of small companies in the outdoor and leisure sectors.
“I have a passion for place-making and the development of thriving, connected and supportive cities and communities. In this role I hope to raise the bar and bring a more strategic and commercial approach to the way BID delivers projects, re-engage with businesses to offer added value, re-energise them in challenging times and to develop stronger community partnerships.”
BID Project Manager
Alison joined the BID team in July 2010. She is responsible for supporting the delivery of the BID Business Plan with particular focus on delivering events and promotions. Alison brings over 17 years of experience gained working in retail before setting up her own events management company. She is committed to helping businesses get maximum value out of BID projects and has practical knowledge of what works well here in the town centre.
“I believe in good old fashioned customer service and enjoy coming up with creative ways to help businesses promote themselves. Please give me a call if you want to find out how to get more involved in BID activities or would like some support”
The BID Board of Directors
The role of Board Director plays a fundamental part in shaping both the activities of the BID and the future of the town centre. The Board must consist of 15 elected members that represent a cross section of skills, experience and sectors including: Independent Retail (4), Property Owners (2), Major Retail (2), Leisure (2), Local Authority (2), Tourism (1), Marketing (1) and Finance (1).
Collectively, the BID board of Directors is committed to:
- Act as guardians of the town centre
- Convey a passion for the town centre to customers and other retailers
- Help shape and guide the future strategic direction of Royal Leamington Spa
- Freely give time to make a difference and improve the town centre
- Be approachable and engage with other businesses to understand ideas and concerns
- Bring other stakeholders and partners along on the journey
- Supporting BID and attending meetings
- Use a strong evidence base to identify BID projects and ensure they are delivered to budget
- Draw on best practice and be innovative, flexible and adaptable in our approach to identifying and delivering projects
- Be transparent and accountable to levy payers through regular communications
If you are a BID levy payer and are interested in becoming a BID Board member, we would be delighted to hear from you. New board members are invited to stand for election each June, when the existing Board members discuss all applications. Where there are more applicants for a sector than places, a formal ballot will be held.
The BID board is currently made up of the following members:
Sarah Horne (Chair)
Sarah Horne Flowers
Sarah’s independent family business has been established in Leamington Spa for 28 years. She has been the proprietor for 18 years and a property owner on Warwick Street for over 11 years.
“I have a passion for the continued success of Royal Leamington Spa. As a consultant I have worked directly with the executive of Interflora and organisations such as the British Florists Association, BBC, Holland Flowers Council, F and PA, RHS and Independent Florists. I am experienced in generating PR both locally and nationally, and have featured in the Independent 50 Best Florists List, as well as working several marketing projects. I am an experienced presenter, working as an international demonstrator, and Triple Chelsea Gold medallist.”
Peter Stephan Jewellers
Colin owns an independent jewellery shop on the corner of Warwick St and Park Street which takes pride in its personal service.
“I am really pleased to have been elected to the board of BID Leamington. We have such a wide variety of individual and creative businesses in Royal Leamington Spa it gives us a unique opportunity to promote and improve local business by making Leamington a ‘must do’ destination shopping experience. In such a difficult economic climate, working together to market and increase awareness of our beautiful town will undoubtedly benefit everyone.”
Gurdip is responsible for the finance, marketing and outsourcing of the multi-award winning beauty salon in Royal Leamington Spa – currently Salon of the Year in the UK. She brings a considerable amount of experience in Independent retail, with her parents owning their own shop since she was 10 to now owning Esqué. Gurdip is also treasurer of the Federation of Small Businesses in Leamington.
“I love Leamington and as an owner of a business in the town centre, I relish the opportunity to help support the local community.”
Neal's Yard Remedies
Matt is the owner of a small local business so understands (and faces daily) the issues that the local independent retailers face. He brings a desire to represent businesses effectively as well as contributing realistic and constructive ideas to any marketing initiatives that are aimed at supporting the town.
“Having spent 17 years in marketing agencies and consultancies, I have the experience of building brands and developing marketing strategies, plus the knowledge of marketing techniques, to be able to contribute usefully to the BID’s marketing efforts. In particular, I believe in the necessity of a clear and concise marketing vision for Royal Leamington Spa to which all marketing initiatives are aligned. It’s imperative that we communicate consistently to our external audiences AND our internal audiences so they understand what Royal Leamington Spa represents. If we can achieve that, we can go a long way to unlocking the potential of our great town.”
Sweet As Cakes
Jenny is the owner of ‘Sweet As Cakes’ and joins the BID Board as a voluntary member representing the independent sector in the town centre.
“I am a local business owner who is passionate about business and community and working together”.
The Royal PugMatthew is the co-owner of the ‘Pug Pubs’ group. As well as ‘The Royal Pug’ in Leamington Spa, he is responsible for ‘The Fat Pug’ also in Leamington Spa and the ‘Pug and Greyhound’ in Leicestershire. He represents the evening economy on the BID Board.
McDonaldsDuring the last 6 years I have been managing the McDonalds restaurant located on the Parade in Leamington Spa. I bring a number of skills including retail experience and organisation and management. I am keen to integrate McDonalds within the local community by offering support through volunteering services within the town centre.
Warwick District Council Representative“I am really pleased to have been appointed BID Leamington as my outside body post as I am keen to see Leamington town thrive. Not just from my position as a councillor but as a local independent retailer and resident. I look forward to working with you”
Warwickshire County Council Representative
Sarah Boad has been a County Councillor for 19 years, representing North Leamington.
“I am very passionate about working to help the town centre and the surrounding community thrive and bring a long history of experience as well as an understanding of the role and scope of the Council.”
Holland & Barrett
Stephanie has worked in retail for 11 years and brings a wealth of experience from the High Street and premium sector. Customer service is at the forefront of everything she does. Stephanie thrives on business development and community support which naturally both go alongside each other.
“Ultimately I want to help create an experience for residence and visitors to Leamington and ensure the two interests merge well. It’s such a unique and bustling town. I joined the board to bring enthusiasm and ensure empathy to the community is nurtured. Leamington’s potential needs to be fully unlocked.”